Following an extensive recruitment process, Manchester Accommodation BID has announced Rachel Kettle as the organisation’s first Accommodation BID Manager.
With several years of experience in place promotion, Rachel will bring a wealth of knowledge and expertise to the organisation. Her passion for improving visitor experience in the city-region aligns perfectly with Manchester Accommodation BID’s mission, and the Accommodation BID board are confident that her skills will be invaluable in helping the organisation grow and achieve its ambitions.
Commenting on the appointment, Annie Brown, Chair of the Manchester Accommodation BID Board said, “We are delighted to appoint Rachel as the first Manchester Accommodation BID Manager. Rachel’s experience and expertise in the city’s accommodation sector will be invaluable, and on behalf of the Board, we look forward to working with her.”
In the new role, Rachel will play a vital part in delivering the Manchester Accommodation BID Business Plan and will work closely with the Board and the 73 accommodation levy payers within the Manchester Accommodation BID Zone.
Rachel will move from her most recent role at Marketing Manchester – Greater Manchester’s destination management organisation – to lead the Manchester Accommodation BID.
Speaking about her new role, Rachel Kettle commented “I’m really thrilled to have been appointed as the Manager on this ground-breaking new initiative and am looking forward to working with the Board and our 73 partners to ensure the Accommodation BID’s success.”
ENDS
About the Manchester Accommodation BID
The Manchester Accommodation BID is a ground-breaking new initiative led by the city’s hotel and serviced apartment providers to help create new events and additional activities that will attract more people to visit and stay in Manchester and Salford.
At its core, the Manchester Accommodation BID will deliver better visitor experiences and additional activity to drive more staying visitors. It will allow Manchester to better compete in a global market and grow overnight visits at a time when an unprecedented level of supply is set to join the Manchester and Salford accommodation market, with an additional 5,850 confirmed new bedrooms incoming across the city-region over the coming years.
Manchester Accommodation BID activities are funded by the City Visitor Charge; a supplementary £1 Charge per room/unit per night for guests, added to the final accommodation bill. The Charge is collected from all paid accommodation establishments that fall into the Manchester ABID zone and has been applicable to all bookings from 1 April 2023.
Funds will be used to: amplify marketing campaigns that drive overnight stays; help secure large-scale events, conferences, and festivals in low-season months; improve guest welcome and street cleanliness; and provide opportunities to futureproof the city’s growing accommodation sector and wider visitor economy.
For media enquiries, please contact:
Manchester Accommodation BID Communications Team
Email: press@manchesterabid.com | Tel: 07789988741