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What We Do

At its core, the Manchester Accommodation BID exists to enhance visitor experiences and deliver additional activity that drives more overnight stays in the city. 

By investing collectively, the Accommodation BID helps Manchester compete more effectively in a highly competitive global visitor economy and respond to continued growth in accommodation supply across Manchester and Salford. 

Manchester Accommodation BID investment is focused on activity that delivers tangible benefits for levy payers. This includes amplifying marketing campaigns that stimulate overnight demand; supporting the attraction of major events, conferences and festivals, particularly during lower season periods; improving guest welcome, street cleanliness and arrival experiences; and providing opportunities to futureproof the accommodation sector while supporting the long term success of the wider visitor economy. 

What we do

Key successes

Consumer Events

Country to Country Secured

Manchester secured Country to Country, Europe’s largest country music festival, for March 2027, with Accommodation BID support helping attract a high‑spending international audience and strong city‑wide accommodation demand.

Marketing & Campaigns

National Spotlight

The Accommodation BID featured on BBC’s The One Show, highlighting how the City Visitor Charge supports major events, including the BRIT Awards, and clearly differentiating the BID model from proposed government visitor levies.

Conference & Business Events

CHS Secured

With fund-support from the Accommodation BID, leading meetings and event industry show, CHS, announced that it would combine its existing Birmingham and Leeds events to create on super show in its new home in Manchester from September 2026 onwards.

Consumer Events

MOBO Awards Secured

Manchester was announced as host city for the MOBO Awards 2026, with Accommodation BID funding supporting the successful bid and reinforcing Manchester’s reputation as a leading destination for major cultural events.