Led by the Manchester Hoteliers’ Association in collaboration and partnership with Marketing Manchester, CityCo and both Manchester and Salford City Councils, the Manchester Accommodation BID is a direct response to significant challenges currently facing the accommodation sector in Manchester, including recovery from the pandemic and the impact that Brexit has had on the hospitality sector.

Following confirmation of the vote in favour of the Manchester Accommodation BID in autumn 2022, the Manchester Accommodation BID Board has been formed. The Board will give oversight, scrutiny, and direction to the workstreams, ensuring that the activities meet the expectations of accommodation operators.

The Board has a majority of five hotel and serviced apartment representatives, covering the following accommodation categories: Large Hotel (more than 150 bedrooms); Small Hotel (less than 150 bedrooms); Budget Hotel; Large Serviced Apartment Operator (more than 75 units); and Small Serviced Apartment Operator (less than 75 units). They are: 

Annie Brown

General Manager, Hampton by Hilton Manchester Northern Quarter (Budget Hotel representative and Chair of Manchester ABID)

Spencer Aldred

General Manager at Cove – Minshull Street (Small Serviced Apartment representative)

Sophie Atalay

Hotel Manager at Staycity Group (Large Serviced Apartment representative)

Kumar Mishra

General Manager at The Edwardian Manchester (Large Hotel representative)

Matt Townley FIH

Regional Operations Director at Dakota Hotels (Small Hotel representative)

Additional Board places are filled by representatives from Marketing Manchester, CityCo, Manchester City Council, and The Growth Company, respectively. They are:

Sheona Southern

Managing Director at Marketing Manchester

Vaughan Allen

Chief Executive at CityCo Manchester

Rebecca Heron

Strategic Director of Growth and Development at Manchester City Council

Paul Simpson

Chief Financial Officer for The Growth Company

Representatives from Salford City Council and Manchester Hoteliers’ Association will also be invited to attend all Board meetings as official observers. They are:

Bernie Vaudrey

Head of Business and Inward Investment at Salford City Council

Adrian Ellis

Chair of the Manchester Hoteliers’ Association



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