Marketing & Campaigns
Support for domestic and international marketing campaigns
This strand of work delivers targeted marketing activity to help drive room occupancy at key times of year, positioning Manchester to domestic and international audiences and supporting demand when it matters most.
What we do
Key Successes
National Spotlight
The Accommodation BID featured on BBC’s The One Show, highlighting how the City Visitor Charge supports major events, including the BRIT Awards, and clearly differentiating the BID model from proposed government visitor levies.
Winter Campaign
Building on summer success, the Accommodation BID delivered a winter leisure campaign targeting the UK, Ireland, Spain and Germany to stimulate overnight stays during traditionally quieter months
Summer Campaign
A targeted summer campaigns reached experience‑seeking visitors and LGBTQ+ audiences, supported by international media visits and influencer activity that amplified Manchester’s cultural, music and Pride‑related offer across key overseas markets.
