Consumer Events
Support for major cultural & consumer events
This strand of work supports Manchester to secure and grow major consumer events, installations and shows, helping increase the range, scale and capacity of activity that drives overnight stays in the city.
What we do
Key Successes
Country to Country Secured
Manchester secured Country to Country, Europe’s largest country music festival, for March 2027, with Accommodation BID support helping attract a high‑spending international audience and strong city‑wide accommodation demand.
MOBO Awards Secured
Manchester was announced as host city for the MOBO Awards 2026, with Accommodation BID funding supporting the successful bid and reinforcing Manchester’s reputation as a leading destination for major cultural events.
NBA Secured
Manchester was confirmed as host city for the NBA in January 2027, with Accommodation BID support highlighted as vital in securing this globally significant sporting event and driving high‑value overnight stays.
